From traditional education technologies to student satisfaction in Management education: A theory of the role of social media applications

Abstract : Understanding how information technology (IT) resources create value in Management education requires new and more powerful theories. This research examines the impact of IT resources on Management education using the case method. We theorize that traditional education technologies enable instructors to engage students to increase learning performance, which in turn leads to greater student satisfaction, and that social media applications can amplify these relationships. The empirical analysis, partial least squares path modeling performed on survey and secondary data from 94 Spanish students in a Management course, supports our theory.