Service interruption on Monday 11 July from 12:30 to 13:00: all the sites of the CCSD (HAL, EpiSciences, SciencesConf, AureHAL) will be inaccessible (network hardware connection).
Abstract : While research on brand identity is abundant, an area that is less explored is whether an organisation’s communication about itself directly translates to key stakeholders’ perception of that organisation. The purpose of this study is to explore whether certain Web-based communication strategies are more effective in aligning organisations’ communicated identity (CI) with their perceived identity (PI).
https://hal-rennes-sb.archives-ouvertes.fr/hal-02002392 Contributor : Steven GouinConnect in order to contact the contributor Submitted on : Thursday, January 31, 2019 - 4:20:00 PM Last modification on : Thursday, February 7, 2019 - 4:05:09 PM
Jens Blumrodt, Nell Huang-Horowitz. Managing brand identity strategy: how professional football wins the game. Journal of Business Strategy, Emerald, 2017, 38 (6), pp.31-37. ⟨10.1108/JBS-08-2016-0083⟩. ⟨hal-02002392⟩