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Journal articles

Idea-generation communities: when should host firms intervene?

Pradeep Kumar Ponnamma Divakaran 1 
1 Rennes School of Business
Abstract : The purpose of this paper is to explore when, why and to what extent firms should intervene in firm-hosted idea-generation communities, and to develop a framework for firm-intervention.
Keywords : Online community Firm-participation Idea generation Idea screening and selection Member-participation User comments
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Journal articles
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https://hal-rennes-sb.archives-ouvertes.fr/hal-02002485
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Submitted on : Thursday, January 31, 2019 - 4:55:01 PM
Last modification on : Thursday, February 7, 2019 - 4:05:01 PM

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Pradeep Kumar Ponnamma Divakaran. Idea-generation communities: when should host firms intervene?. Journal of Business Strategy, Emerald, 2017, 38 (6), pp.80-88. ⟨10.1108/JBS-04-2016-0041⟩. ⟨hal-02002485⟩

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