Idea-generation communities: when should host firms intervene?

Pradeep Kumar Ponnamma Divakaran (1)

1 ESC [Rennes] - ESC Rennes School of Business

The purpose of this paper is to explore when, why and to what extent firms should intervene in firm-hosted idea-generation communities, and to develop a framework for firm-intervention.

Mots clés: Online community; Firm-participation; Idea generation; Idea screening and selection; Member-participation; User comments

Domaines: Gestion et management; Web

Pradeep Kumar Ponnamma Divakaran. Idea-generation communities: when should host firms intervene?. Journal of Business Strategy, 2017, 38 (6), pp.80-88. ⟨10.1108/JBS-04-2016-0041⟩. ⟨hal-02002485⟩