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Royal Enfield – A Revving Revival

Abstract : Case study - This case outlines the history of the motorcycle manufacturer Royal Enfield and details of its turnaround strategy. It highlights the potential of transforming a legendary Indian brand into a happening global brand.
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https://hal-rennes-sb.archives-ouvertes.fr/hal-02015941
Contributor : Elise BOUVET Connect in order to contact the contributor
Submitted on : Tuesday, February 12, 2019 - 2:55:02 PM
Last modification on : Thursday, October 27, 2022 - 1:45:02 PM

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  • HAL Id : hal-02015941, version 1

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Glyn Atwal, Douglas Bryson. Royal Enfield – A Revving Revival. 2018, 5 p. ⟨hal-02015941⟩

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