Abstract : Case study - This case outlines the history of the motorcycle manufacturer Royal Enfield and details of its turnaround strategy. It highlights the potential of transforming a legendary Indian brand into a happening global brand.
https://hal-rennes-sb.archives-ouvertes.fr/hal-02015941 Contributor : Steven GouinConnect in order to contact the contributor Submitted on : Tuesday, February 12, 2019 - 2:55:02 PM Last modification on : Wednesday, February 13, 2019 - 1:21:09 AM