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Royal Enfield – A Revving Revival

Glyn Atwal Douglas Bryson 1
1 Rennes School of Business
Abstract : Case study - This case outlines the history of the motorcycle manufacturer Royal Enfield and details of its turnaround strategy. It highlights the potential of transforming a legendary Indian brand into a happening global brand.
Keywords : Global marketing India Marketing strategy International market expansion International marketing
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https://hal-rennes-sb.archives-ouvertes.fr/hal-02015941
Contributor : Steven Gouin <>
Submitted on : Tuesday, February 12, 2019 - 2:55:02 PM
Last modification on : Wednesday, February 13, 2019 - 1:21:09 AM

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Glyn Atwal, Douglas Bryson. Royal Enfield – A Revving Revival. 2018, 5 p. ⟨hal-02015941⟩

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