Starbuck’s – A Storm in a Coffee Cup

Glyn Atwal , Douglas Bryson (1)

1 ESC [Rennes] - ESC Rennes School of Business

Starbucks, which is rated as one of the world's most trusted and respected brands, suffered a huge setback when two 23-year-old African-American entrepreneurs were arrested in a Philadelphia Starbucks on suspicion of trespassing. The case documents the unraveling of events and turmoil which engulfed the company.

Mots clés: Ethics & social responsibility; Crisis management and communication; Anti-consumption

Domaines: Gestion et management

Glyn Atwal, Douglas Bryson. Starbuck’s – A Storm in a Coffee Cup. 2018, 4 p. ⟨hal-02016316⟩