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Sotheby's - Bidding on a Digital Future

Glyn Atwal Douglas Bryson 1
1 Rennes School of Business
Abstract : This case outlines Sotheby's approach to selling art online. The traditional auction house is developing its online platform through a number of initiatives as the global market for online art continues to grow.
Keywords : Luxury marketing e-Commerce Digital multi-channel
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https://hal-rennes-sb.archives-ouvertes.fr/hal-02017950
Contributor : Steven Gouin <>
Submitted on : Wednesday, February 13, 2019 - 2:51:33 PM
Last modification on : Thursday, February 14, 2019 - 1:19:11 AM

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  • HAL Id : hal-02017950, version 1

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Glyn Atwal, Douglas Bryson. Sotheby's - Bidding on a Digital Future. 2018. ⟨hal-02017950⟩

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