Sotheby's - Bidding on a Digital Future

Glyn Atwal , Douglas Bryson (1)

1 ESC [Rennes] - ESC Rennes School of Business

This case outlines Sotheby's approach to selling art online. The traditional auction house is developing its online platform through a number of initiatives as the global market for online art continues to grow.

Mots clés: Luxury marketing; e-Commerce; Digital multi-channel

Domaines: Sciences de l'Homme et Société; Gestion et management

Glyn Atwal, Douglas Bryson. Sotheby's - Bidding on a Digital Future. 2018. ⟨hal-02017950⟩