How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence

Abstract : We theorized that the development of two contemporary social commerce-IT capabilities (social media and e-commerce) enables firms to engage online customers to improve their firm performance. We tested this theory by employing a secondary dataset on a sample of U.S. firms. The empirical analysis supported our theory in both examining the effects of social media and e-commerce as two individual capabilities and as two complementary capabilities. This study provides a unique organizational theory and empirical evidence on how social commerce-IT capabilities influence firm performance through the online engagement of customers.
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Submitted on : Tuesday, March 5, 2019 - 3:52:12 PM
Last modification on : Wednesday, March 6, 2019 - 1:21:25 AM

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Jessica Braojos, Jose Benitez, Javier Llorens. How do social commerce-IT capabilities influence firm performance? Theory and empirical evidence. Information & Management, 2019, 56 (2), pp.155-171. ⟨10.1016/j.im.2018.04.006⟩. ⟨hal-02057780⟩

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