The bottleneck dilemma at headquarters: new product development for local markets

Abstract : This paper aims to explore the condition under which a multinational company’s organizational headquarters influences its development of a localized overseas product.
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Journal articles
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https://hal-rennes-sb.archives-ouvertes.fr/hal-02062233
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Submitted on : Friday, March 8, 2019 - 4:28:45 PM
Last modification on : Saturday, March 9, 2019 - 1:18:34 AM

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Heejin Kim, Seong-Young Kim. The bottleneck dilemma at headquarters: new product development for local markets. Journal of Business Strategy, Emerald, 2019, 40 (1), pp.3-9. ⟨10.1108/JBS-09-2017-0132⟩. ⟨hal-02062233⟩

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