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Article Dans Une Revue Journal of Business Strategy Année : 2019

The bottleneck dilemma at headquarters: new product development for local markets

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1
Heejin Kim
  • Fonction : Auteur

Résumé

This paper aims to explore the condition under which a multinational company’s organizational headquarters influences its development of a localized overseas product.
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Dates et versions

hal-02062233 , version 1 (08-03-2019)

Identifiants

Citer

Heejin Kim, Seong-Young Kim. The bottleneck dilemma at headquarters: new product development for local markets. Journal of Business Strategy, 2019, 40 (1), pp.3-9. ⟨10.1108/JBS-09-2017-0132⟩. ⟨hal-02062233⟩
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