What remains to be discovered? Manifesto for researching the interactive business world

Alexandra Waluszewski (1) , Ivan Snehota (2) , Antonella La Rocca (3)

1 Department of Economic History, Uppsala University
2 USI - Università della Svizzera italiana = University of Italian Switzerland
3 ESC [Rennes] - ESC Rennes School of Business

The purpose of this viewpoint paper is to summarise the key findings of the industrial marketing and purchasing (IMP) research – especially for those who are unaware or unfamiliar with this research community – and above all, to point at some directions of development.

Mots clés: Methodology; Policy; Interactivity; IMP perspective

Domaines: Gestion et management

Alexandra Waluszewski, Ivan Snehota, Antonella La Rocca. What remains to be discovered? Manifesto for researching the interactive business world. Journal of Business and Industrial Marketing, 2019, 34 (1), pp.232-239. ⟨10.1108/JBIM-11-2018-0325⟩. ⟨hal-02129174⟩