Enterprise social media usage: The motives and the moderating role of public social media experience

Yi Liu (1) , Tuba Bakici (1)

1 ESC [Rennes] - ESC Rennes School of Business

Enterprise Social Media platforms have been adopted and deployed in the organizations with the aim of improving employees' work performance through facilitating internal communications, knowledge sharing, and collaboration. Even though public social media platforms, such as Facebook, are widely adopted, enterprise social media face engagement issues from employees. In this study, we investigate the motives of using enterprise social media and the moderating effect of employees' public social media experience. By surveying 157 employees who use enterprise social media in their organizations, we find that the motives of information sharing, social interaction, and entertainment positively affect employees' usage of enterprise social media. Employees' public social media experience negatively moderates the effect of information seeking. The study contributes to social media literature by examining the effect of employees’ public social media usage on enterprise social media usage. The findings offer insights on how to motivate employees to engage in enterprise social media.

Mots clés: Enterprise social media; Public social media; ESM use; Survey

Domaines: Informatique [cs]; Sciences de l'information et de la communication; Sociologie

Yi Liu, Tuba Bakici. Enterprise social media usage: The motives and the moderating role of public social media experience. Computers in Human Behavior, 2019, 101, pp.163-172. ⟨10.1016/j.chb.2019.07.029⟩. ⟨hal-02285358⟩