Skip to Main content Skip to Navigation
Journal articles

Brand hate: the case of Starbucks in France

Abstract : The purpose of this paper is to use the concept of brand hate as part of an exploratory study in order to investigate the antecedents and consequences of extreme negative affect within the food category.
Document type :
Journal articles
Complete list of metadata
Contributor : Steven Gouin Connect in order to contact the contributor
Submitted on : Tuesday, January 7, 2020 - 3:50:16 PM
Last modification on : Wednesday, January 8, 2020 - 2:05:59 AM




Douglas Bryson, Glyn Atwal. Brand hate: the case of Starbucks in France. British Food Journal, Emerald, 2019, 121 (1), pp.172-182. ⟨10.1108/BFJ-03-2018-0194⟩. ⟨hal-02430877⟩



Les métriques sont temporairement indisponibles