Posting photos of luxury cuisine online: an exploratory study

Glyn Atwal (1) , Douglas Bryson (2) , Valériane Tavilla (1)

1 BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)
2 ESC [Rennes] - ESC Rennes School of Business

The purpose of this paper is to identify the motives for posting or sharing food photos using social media, focussed within the context of fine dining (FD) restaurants.

Mots clés: Luxury; Social media; Luxury food; Consumer behavior; Fine restaurants; User-generated images

Domaines: Sciences de l'Homme et Société; Gestion et management

Glyn Atwal, Douglas Bryson, Valériane Tavilla. Posting photos of luxury cuisine online: an exploratory study. British Food Journal, 2019, 121 (2), pp.454-465. ⟨10.1108/BFJ-02-2018-0076⟩. ⟨hal-02431005⟩