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Continuance use intention with mobile augmented reality games

Abstract : As mobile augmented reality (AR) games enter the maturity stage, understanding how to improve players’ continuance use intention with mobile AR games is critical. Drawing upon the uses and gratifications (U&G) theory, the purpose of this paper is to investigate the effects of four major gratifications – content, process, social and technology – and other factors on continuance intention to play mobile AR games.
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https://hal-rennes-sb.archives-ouvertes.fr/hal-02567493
Contributor : Steven Gouin <>
Submitted on : Thursday, May 7, 2020 - 7:06:48 PM
Last modification on : Thursday, May 7, 2020 - 7:06:51 PM

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Seongsoo Jang, Yi Liu. Continuance use intention with mobile augmented reality games. Information Technology and People, Emerald, 2019, 33 (1), pp.37-55. ⟨10.1108/itp-05-2018-0221⟩. ⟨hal-02567493⟩

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