Comparison of crowdsourcing platforms from social-psychological and motivational perspectives - Rennes School of Business Accéder directement au contenu
Article Dans Une Revue International Journal of Information Management Année : 2020

Comparison of crowdsourcing platforms from social-psychological and motivational perspectives

Résumé

The increasing need to compete in innovation and the prevalence of IT in social and economic interactions have led to greater globalization in innovation sourcing, particularly through online crowdsourcing platforms. Crowdsourcing platform participation, a phenomenon inadequately covered, is an instance of providing an innovative solution or idea intertwined with personal and social factors that interact to result in a behavior. A better understanding of the impact of social factors and participants’ hedonic, utilitarian, and social motivationscan guide the design and management of these crowdsourcing platforms to foster sustained engagement. This study considered the competitive and social nature of these platforms and analyzed participation intentions from a novel standpoint—a combination of motivational and socio-cognitive perspectives and their relationships within two different types of crowdsourcing platforms: Atizo’s third-party-hosted community and Nokia’s brandhosted IdeasProject community. A comparison of these two types of crowdsourcing platforms for the same activity of ideation at an individual level revealed differences in behavior determinants based on the platform host type, domain specificity, and mechanisms supporting different motives and social factors.
Fichier principal
Vignette du fichier
S0268401219305973.pdf (482.87 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)

Dates et versions

hal-02966992 , version 1 (22-08-2022)

Licence

Paternité - Pas d'utilisation commerciale

Identifiants

Citer

Tuba Bakici. Comparison of crowdsourcing platforms from social-psychological and motivational perspectives. International Journal of Information Management, 2020, 54, pp.102121. ⟨10.1016/j.ijinfomgt.2020.102121⟩. ⟨hal-02966992⟩
74 Consultations
42 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More