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Article Dans Une Revue European Business Review Année : 2020

Capacity building for transnationalisation of higher education

Résumé

Transnationalism and transnational concept are extensively researched in many social science areas; however, transnational management and transnational marketing is relatively a less explored research domain. Also, knowledge management for transnational education (TNE) marketing is not well-researched. Capacity building is an established research-stream, with a key focus on socio-economic and ecological development; however, prior research on capacity building from the context of TNE’s knowledge management and marketing is scarce. The purpose of this study is to analyse TNE marketing mix, to understand the influence of transnational stakeholders’ causal scope(s) on knowledge management in TNE to uphold their transnatioalisation processes through capacity building in TNEs’ marketing management.

Dates et versions

hal-03004496 , version 1 (13-11-2020)

Identifiants

Citer

S.M. Riad Shams, Rajibul Hasan. Capacity building for transnationalisation of higher education. European Business Review, 2020, 32 (3), pp.459-484. ⟨10.1108/EBR-05-2019-0097⟩. ⟨hal-03004496⟩
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