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An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry

Abstract : The objective of this exploratory study is to identify which factors enable or inhibit artificial intelligence adoption within the wine sector and specifically for the Burgundy region. Findings revealed that the winegrower's adoption intention could be assessed according to (a) perceived benefits, (b) organizational readiness, and (c) external pressure.
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https://hal-rennes-sb.archives-ouvertes.fr/hal-03330306
Contributor : Steven Gouin <>
Submitted on : Tuesday, August 31, 2021 - 4:46:04 PM
Last modification on : Wednesday, September 1, 2021 - 3:07:18 AM

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Glyn Atwal, Douglas Bryson, Alistair Williams. An exploratory study of the adoption of artificial intelligence in Burgundy's wine industry. Strategic Change, Wiley, 2021, 30 (3), pp.299-306. ⟨10.1002/jsc.2413⟩. ⟨hal-03330306⟩

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