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The role of legitimacy and reputation judgments in users’ selection of service providers on sharing economy platforms

Abstract : Information systems literature suggests that reputation is the main judgment form that captures user-related information online. Drawing on social judgment literature, we contend that a user's online characteristics and past actions are not all reputation-based, but also legitimacy-based, and that transaction stake determines whether users will use reputation or legitimacy judgment to evaluate other users. Using Airbnb, we show that level of stake in a transaction determines the judgment form (reputation or legitimacy) that guests resort to when evaluating a host. Moreover, we find that providing extensive information on a host to potential guests in low-stake transactions is counterproductive.
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https://hal-rennes-sb.archives-ouvertes.fr/hal-03412788
Contributor : Steven Gouin Connect in order to contact the contributor
Submitted on : Wednesday, November 3, 2021 - 12:21:05 PM
Last modification on : Thursday, November 4, 2021 - 3:53:47 AM

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Yann Truong, Claire-Lise Ackermann, Richard Klink. The role of legitimacy and reputation judgments in users’ selection of service providers on sharing economy platforms. Information and Management, Elsevier, 2021, 58 (8), pp.103529. ⟨10.1016/j.im.2021.103529⟩. ⟨hal-03412788⟩

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