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Article Dans Une Revue Asian Business and Management Année : 2022

Business-to-business and self-governance practice in the digital knowledge economy: learning from pharmaceutical e-detailing in Thailand

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hal-03880845 , version 1 (01-12-2022)

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Ronan de Kervenoael, Alexandre Schwob, Inci Toral Manson, Chatlada Ratana. Business-to-business and self-governance practice in the digital knowledge economy: learning from pharmaceutical e-detailing in Thailand. Asian Business and Management, 2022, 21 (4), pp.598-622. ⟨10.1057/s41291-020-00141-z⟩. ⟨hal-03880845⟩
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