Business-to-business and self-governance practice in the digital knowledge economy: learning from pharmaceutical e-detailing in Thailand

Ronan de Kervenoael (1) , Alexandre Schwob (2) , Inci Toral Manson (3) , Chatlada Ratana (4)

1 ESC Rennes School of Business
2 Excelia Group | La Rochelle Business School
3 University of Birmingham [Birmingham]
4 Aston University [Birmingham]

Domaines: Economies et finances

Ronan de Kervenoael, Alexandre Schwob, Inci Toral Manson, Chatlada Ratana. Business-to-business and self-governance practice in the digital knowledge economy: learning from pharmaceutical e-detailing in Thailand. Asian Business and Management, 2022, 21 (4), pp.598-622. ⟨10.1057/s41291-020-00141-z⟩. ⟨hal-03880845⟩