The strategic impact of vertical integration on non-deceptive counterfeiting
Résumé
The field of paradox studies keeps struggling to put the notion of paradox into the very centre of organizational life and managerial decision-making, with mixed success. We argue that this research ambition can be realized much more effectively by anchoring the field in three interrelated conceptual approaches which build on paradox as the paradigmatic point of departure. These approaches include Spencer Brown’s form calculus, Niklas Luhmann’s systems and organization theory, and the traditional Indian logical construct of tetralemma. In the proposed argument, paradox constitutes the very identity of organizations as (re-entries of) distinctions drawn in the environment; it is actualized in every act of organizational decision communication, as well as in the process of the continual vanishing and renewal of such acts. In this conception of organizational life, the key challenge is to debunk false distinctions by using tetralemmatization strategies that entail a radical questioning of the problematic observational perspectives.