The bottleneck dilemma at headquarters: new product development for local markets

Heejin Kim , Seong-Young Kim (1)

1 ESC [Rennes] - ESC Rennes School of Business

This paper aims to explore the condition under which a multinational company’s organizational headquarters influences its development of a localized overseas product.

Mots clés: Product development; Knowledge transfer

Domaines: Gestion et management

Heejin Kim, Seong-Young Kim. The bottleneck dilemma at headquarters: new product development for local markets. Journal of Business Strategy, 2019, 40 (1), pp.3-9. ⟨10.1108/JBS-09-2017-0132⟩. ⟨hal-02062233⟩