What remains to be discovered? Manifesto for researching the interactive business world

Abstract : The purpose of this viewpoint paper is to summarise the key findings of the industrial marketing and purchasing (IMP) research – especially for those who are unaware or unfamiliar with this research community – and above all, to point at some directions of development.
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Submitted on : Tuesday, May 14, 2019 - 4:30:02 PM
Last modification on : Wednesday, May 15, 2019 - 5:35:15 AM

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Alexandra Waluszewski, Ivan Snehota, Antonella La Rocca. What remains to be discovered? Manifesto for researching the interactive business world. Journal of Business and Industrial Marketing, Emerald, 2019, 34 (1), pp.232-239. ⟨10.1108/JBIM-11-2018-0325⟩. ⟨hal-02129174⟩

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