What remains to be discovered? Manifesto for researching the interactive business world

Alexandra Waluszewski; Ivan Snehota; Antonella La Rocca

What remains to be discovered? Manifesto for researching the interactive business world

Alexandra Waluszewski ¹ Ivan Snehota ² Antonella La Rocca ³

1 Department of Economic History, Uppsala University

2 USI - Università della Svizzera italiana

Abstract : The purpose of this viewpoint paper is to summarise the key findings of the industrial marketing and purchasing (IMP) research – especially for those who are unaware or unfamiliar with this research community – and above all, to point at some directions of development.

Keywords : Methodology Policy Interactivity IMP perspective

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-rennes-sb.archives-ouvertes.fr/hal-02129174
Contributor : Isabelle Robert <>
Submitted on : Tuesday, May 14, 2019 - 4:30:02 PM
Last modification on : Wednesday, May 15, 2019 - 5:35:15 AM

What remains to be discovered? Manifesto for researching the interactive business world

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What remains to be discovered? Manifesto for researching the interactive business world

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