What remains to be discovered? Manifesto for researching the interactive business world

Alexandra Waluszewski 1 Ivan Snehota 2 Antonella La Rocca 3
1 Department of Economic History, Uppsala University
2 USI - Università della Svizzera italiana
3 Rennes School of Business
Abstract : The purpose of this viewpoint paper is to summarise the key findings of the industrial marketing and purchasing (IMP) research – especially for those who are unaware or unfamiliar with this research community – and above all, to point at some directions of development.
Keywords : Methodology Policy Interactivity IMP perspective
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Journal articles
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https://hal-rennes-sb.archives-ouvertes.fr/hal-02129174
Contributor : Steven Gouin <>
Submitted on : Tuesday, May 14, 2019 - 4:30:02 PM
Last modification on : Wednesday, May 15, 2019 - 5:35:15 AM

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Alexandra Waluszewski, Ivan Snehota, Antonella La Rocca. What remains to be discovered? Manifesto for researching the interactive business world. Journal of Business and Industrial Marketing, Emerald, 2019, 34 (1), pp.232-239. ⟨10.1108/JBIM-11-2018-0325⟩. ⟨hal-02129174⟩

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