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Journal articles
What remains to be discovered? Manifesto for researching the interactive business world
Abstract : The purpose of this viewpoint paper is to summarise the key findings of the industrial marketing and purchasing (IMP) research – especially for those who are unaware or unfamiliar with this research community – and above all, to point at some directions of development.
https://hal-rennes-sb.archives-ouvertes.fr/hal-02129174
Contributor : Steven Gouin Connect in order to contact the contributor
Submitted on : Tuesday, May 14, 2019 - 4:30:02 PM
Last modification on : Friday, April 3, 2020 - 9:44:03 AM
Contributor : Steven Gouin Connect in order to contact the contributor
Submitted on : Tuesday, May 14, 2019 - 4:30:02 PM
Last modification on : Friday, April 3, 2020 - 9:44:03 AM